Held Wednesday, April 4, 2018 @ 2 PM EST; 1 p.m. CST; 12 p.m. MST; 11 a.m. PST


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Practical recommendations for every pathologist who, in light of the emerging pathology model, seeks to protect and enhance income. Get valuable tips from 4 leading experts in the field!

 

Your Presenters:

  • Bruce A. Friedman, MD Emeritus Professor of Pathology, Dept. of Pathology, University of Michigan Medical School, Ann Arbor, MI
  • Robert McGonnagle Senior Director and Publisher, College of American Pathologists, Chicago, IL
  • Al Sirmon Co-Founder, Pathology Practice Advisors, LLC, Pawleys Island, SC
  • Keith J. Kaplan, MD Chief Medical Officer, Corista, Concord, MA

As new technology is incorporated into the practice of pathology, as consolidations increase, as reimbursement models evolve, and as consumerism takes on a more important role in healthcare—the field of pathology continues to transform.

How will these myriad changes affect you and your pathology practice? What can you do to better prepare yourself? When you register to attend or order webinar CD of “Why Healthcare’s Accelerating Transformation is Both Threat and Potential for Anatomic Pathologists: A Candid Look at Eroding Group Practice Finances, Unwelcome Payer Trends, Clinical Opportunities, and the Promise of Genetic Medicine” held on Wednesday, April 4, 2018, four esteemed experts from the field of pathology will give you a comprehensive understanding of the trends, their consequences for both private practice pathology groups and pathology labs, and clear, concise steps you can take to protect, and even increase, pathologist income.

This enlightening webinar will be presented in an engaging roundtable format. Facilitating the session will be Bob McGonnagle from the CAP, who will guide the discussion through four important primary areas:

Consolidation – If you are part of a small practice, you may be finding it increasingly difficult to match the services and support provided by the larger practices.  Will you need to consolidate to be able to provide competitive services? Smaller practices need to look for the signs we’ll cover—those indicators that may force you into consolidation—so you can be prepared if it eventually becomes critical.

One factor that is pushing practices toward consolidation is reimbursement trends.  No one predicted the cuts to 88305 TC, and it has forced some consolidation that was not expected.  You’ll hear why simply increasing volume is not the answer here, and what solutions present the best relief.

Then, hear discussed the downstream effects of consolidation, including the impact of changing career paths as independent practices are absorbed by larger practices, hospital systems and the big labs.

Shift in Reimbursement Models – As we know, changes in the payer universe have had profound effects on reimbursement.  In the past, a high percentage of patients were being referred by clinicians who covered all or nearly all of the patient deductible, resulting little or no issue with collections.

With a shift to patient responsibility, higher deductibles, higher co-pays, and movement of procedures from hospitals to offices, that is all changed today. How are other pathology practices managing these issues? On this topic, our panel of experts have rich insights and suggestions which will be shared with participants.

Artificial Intelligence and Digital Pathology – Expect a lively discussion here. Digital Pathology unquestionably expands the capability of specialization and enhances pathologists’ ability to get better diagnoses. But—DP is a high-ticket investment due to the amount of capital it requires to implement, which is a barrier to entry. (There has always been a perception that labs are cost centers rather than profit centers and that perception has always made it difficult to get C-Suite engagement). Our experts will explain how, going forward, there will be ways to mitigate costs.

Also to be covered is why DP goes beyond the capability to enable primary diagnosis through digital pathology, and how its future value may lie in gathering the data and using machine learning to enhance the practice of diagnosis. As more and more data becomes available, it will lead to the better practice of pathology.

Predictive analytics will also be a driving issue in the field of pathology, since it will have a profound effect on quality of care and length of stay in hospitals.  Using the vast efficiencies of Artificial Intelligence, predictive analytics will be able to take into account so much more data to predict potential as well as actual problems.

Genomics is a huge force in pathology because genomics is taking diagnostics out of the hands of pathologists and pushing it toward Artificial Intelligence.  This is something that pathologists need to understand and try to take better control of, or diagnostics will be owned by the data scientists rather than the pathologists. Our panel will explain in detail.

In a world of shrinking numbers of pathologists, these are incredible tools that will enable us to do what we do even better, and provide efficiencies to counter some of the obstacles being faced—making this segment of the webinar indispensable to hear.

Consumerism in Pathology – When many were entering medicine as pathologists, the answer to the question “Who are our customers?” would comprise clinicians, hospital administrators, IVD manufacturers, and the like, with the word “patient” never appearing on any of the lists.  Not so today! 

All of medicine, not just pathology, is moving toward patient-centricity rather than disease-centricity. As diagnostics moves ever closer to consumers, how is this particular shift affecting the practice of pathology? Consider urgent care centers and retail clinics becoming major first tier medical centers.  Then there’s telemedicine, patient wearables, and home care devices, to name but a few of the emerging trends.

These kinds of changes have the potential to bring down reimbursement and lead to consolidation, or at the very least—force pathologists to become more specialized. Our speakers have identified three very specific steps pathology practices should take to mitigate this shift.

This is a must-attend session for all pathologists and pathology practice administrators. For one low price—just $245—you and your entire team at one location can take part in this fast-paced, insightful webinar. 

 

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Your Distinguished Presenters

Bruce-FriedmanBruce Friedman was a founder of a yearly clinical lab software conference called AIMCL that was offered for 21 years in Ann Arbor under the auspices of the University of Michigan. He is credited with having named the field of pathology informatics in an article published in the American Journal of Clinical Pathology in 1990. He was a founding member, and one of the two founding presidents, of the Association for Pathology Informatics (API). He has served as a consultant and advisor to in-vitro diagnostic and lab software companies as well as hospitals and academic institutions. He served as the co-director of the Pathology Informatics Summit from 2010-2012 conferences.

He is currently an Active Emeritus Professor of Pathology in the Department of Pathology, University of Michigan Medical School. He served on the faculty of the University of Michigan for 33 years, retiring in 2006. His positions there included Director of Pathology Informatics and also Director of Clinical Support Systems for the University of Michigan Health System.

 

Bob-McGonnagleMr. McGonnagle has been involved with the Publications Division of the College of American Pathologists publications since 1982, beginning as a freelance contractor. He is now Senior Director and Publisher of the College’s CAP Today and Archives of Pathology and Laboratory Medicine.

 

 

 

 

Al SirmonMr. Sirmon started Pathology Practice Advisors in 2016 with Chappy Manning. PPA provides both ongoing and special one-time project support to pathology practices nationwide. Mr. Sirmon was also a co-founder of Pathology Service Associates (PSA), a management services organization and billing company for pathology practices that he grew from 10 employees and five pathology practices in 1994 to more than 500 employees and 100 pathology practices nationwide when it was acquired in 2012. Prior to PSA, Mr. Sirmon spent fifteen years in public accounting helping small business clients, and became the practice manager of a pathology practice and independent clinical lab in 1988.

 

Keith-KaplanSince 2007, Dr. Kaplan has been publisher of The Digital Pathology Blog at tissuepathology.com, the industry’s leading pathology blog.  Kaplan is a native of Chicago and a graduate of Michigan State University and Northwestern University Feinberg School of Medicine. He completed residency training in anatomic and clinical pathology at Walter Reed Army Medical Center. While at Walter Reed, Kaplan was named Resident of the Year, and in conjunction with the Armed Forces Institute of Pathology, he founded and directed the Army Telepathology Program. This program connected 25 hospitals internationally for consultation via telepathology. Dr. Kaplan was also with Mayo Clinic as an Associate Professor of Pathology of Mayo Medical School. Since then he has served as CMO for Corista and is an active member of the CAP and executive board member of the American Pathology Foundation.

 

 

 

 

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Here is just some of what you’ll learn during this in-depth 90-minute conference:

  • Indicators that point to consolidation and how to respond, and the downstream effects of consolidation
  • Tips on how to manage issues associated with the new reimbursement models
  • Artificial Intelligence and Digital Pathology as disruptors – what’s here, what’s coming, and their value to the pathology profession
  • Hear about the trends toward consumerism as they apply to the practice of pathology, and what you should be doing
  • Plus predictive analytics and genomics as driving issues
…and much more!


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